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Meet the team

The Founders

Ron Wilson

Co-Founder, CEO

Founded 180s, Kelysus, and Jaco Clothing. Grew 180s to over $50 million in sales; achieving a ranking of number 9 on Inc. Magazine’s 500 fastest growing companies. Ernst & Young Entrepreneur of the Year National Finalist and an SFIA “Top 25 Leaders in Sporting Goods”. Over 25 years in the fitness industry.

Matt Paulson

Co-Founder, Business Development

Founded Xtreme Sponge and former Director of Sales and Marketing for Jaco Clothing.

The Executive Team

Adam Colton


Former CFO of National Cardiac, Inc., Lamkin Corporation, and PricewaterhouseCoopers. Co-founder of Mad Dog Multimedia, Inc.

Pete Dirksing

VP of Product

Former Director of Product at X-1 Audio and Jaco Clothing.

Jamie Wardlow

VP of Marketing

Former E-commerce Manager at Nixon Watches and Jaco Clothing.

Kate Nowlan

VP of HYLETE Experience

Former Co-Founder of GRACEDBYGRIT.

Scott Kennerly

VP of Technology & Operations

Former Director of Technology and E-Commerce at X-1 Audio.

Board of Directors NOMINEES

Kelly Anderson

Board Member, Audit Committee Chair

Managing Partner at CSuite Financials. Former CFO at Mavenlink. Former CFO and Treasurer at Ener-Core, Inc. Former Chief Accounting Officer at Fisker Automotive. Former President and CFO at T3 Motion, Inc. Board member of Tomi Environmental Solutions and Concierge Technologies, Inc. Chairman of the Advisory Board of the Santa Ana YMCA, and Board Member of the YMCA Orange County. BA in Business Administration from California State University, Fullerton. Licensed Certified Public Accountant. Extensive experience in public company finance and extensive acquisition accounting experience.

Michael Buckley

Board Member, Compensation Committee Chair

Former CEO of Differential Brands Group. Former CEO of Robert Graham and former President of True Religion Brand Jeans. Former President and CEO of Ben Sherman Group North America. Former Vice President of Diesel Jeans USA. BS in Business Administration from the State University of New York at Oswego. Certified Public Accountant. Over 30 years of apparel and accessory industry experience, both domestically and internationally.

Suzanne Bellet Price

board Member

CEO of Sprout San Francisco. Former Senior Equity Research Analyst for the Green Living Consumer Sector of Think Equity Partners, LLC. Member of the Breast Cancer Prevention Partners Board, as well as the Cancer Free Economy Network. BA of Philosophy from Northwestern University, and an MBA in Finance from Columbia Business School at Columbia University. 

Tracy Tuens

Board Member, Nominating & Corporate Governance Committee Chair

Managing Director of Boston Private Financial Holdings. Former Managing Director at Ascent Private Capital Management. Former Senior Director at BNY Mellon Family Office and Charitable Solutions. Former Senior Vice President of Family Wealth Advisor of Abbot Downing. Board Member of BizWorld Foundation, Game Theory Academy, and the San Domenico School. BA in International Political Economy from University of California, Berkeley. 20+ years of leadership experience in the financial services industry.


Registration Statement Availability. The Company has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. PLEASE NOTE that on October 18, 2019, the Company filed amendment No. 4 to such registration statement. Before you invest, you should read the prospectus in that registration statement and other documents the Company has filed with the SEC for more complete information about the Company and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at Alternatively, the issuer, a copy of the preliminary prospectus may be obtained online or by requesting a copy from Maxim Group LLC by calling (212) 895-3745, or by email at, or WestPark Capital, Inc. by calling (310) 203-2919, or by email at