Month: November 2017

October 2017 Financial Update

October Key Highlights (unaudited): October revenue of $750k which represents 45% year-over-year growth and 37% YTD growth (as of 10/31/17) Trailing Twelve Months (TTM) revenue of $8.7 million ending 10/31/2017 YTD gross profit % that is 50 bps higher than prior year; operating expenses within 2% of budget (as of 10/31/2017) October closing balance sheet reflects $700k in cash and $2.0 million in net inventory (as of 10/31/2017) Reg A+ offering announced to all current investors; full community announcement targeted for 12/12/2017 We are 1,800+ investors strong and sincerely appreciate those who have invested again and have spread the word...

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The Circuit Cross-Training Shoe has hit 2,000+ Pre-Orders

We are thrilled to announce that our first performance shoe has sold over 2,000 units during the pre-order! Thank you to the HYLETE nation for jumping on board with our new product category, and giving us the confidence that this will be an excellent addition to our already high-end performance and lifestyle apparel and gear. Lift, train, and run without having to change your shoe. The circuit cross-training shoe, and three interchangeable insoles, are expected to ship out in February, and we can’t wait to the feedback from the HYLETE...

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New Investor Perks

As investors, you get first looks at new items and also receive more perks than our everyday athletes. These perks previously included 50% off all regular priced items at hylete.com, as well as a store credit in the amount of 10% of your investment (excluding clearance, co-branded, and project items). Now, we would like to announce a new perk not previously offered: 10% off clearance locker items Our investors are the driving force of the HYLETE nation, and we want to give you access to our newest, and our best, products at the best price possible. This is an...

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eShares Inc. is now CARTA

Effective November 6th, 2017, our SEC-registered transfer agent, eShares Inc. is changing its name to Carta. When you make your investment in HYLETE, you will receive an email from Carta to review and accept your shares. Same transfer agent, new name. The name change is because they do not own “eshares.com.” A complete rebrand was required to avoid confusion and security risks in the...

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September 2017 Financial Update

September Key Highlights (unaudited): September revenue of $714k, +38% to prior year; total Q3 revenue of $2.0M million. Year-to-date revenue of $6.0 million, +36% to prior year and 4% ahead of budget. TTM revenue of $8.5 million tracking towards $10.0 million sales target for FY 2017. YTD gross profit % 60bps higher than prior year; operating expenses within 3% of budget. Closing balance sheet reflects $0.6 million in cash and $1.7 million in net inventory. Full year revenue forecast of $9.5 to $10 million dependent on Q4 capital availability. Thanks for being the driving force of the HYLETE nation!...

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Legal Disclaimer

An investment in early-stage companies such as HYLETE involves significant risks, including the loss of the entire investment. These investments are illiquid. There is no currently established market for reselling any of these securities. If you decide that you want to resell these securities in the future, you may not be able to find a buyer. You should assume that you may not be able to liquidate your investment for some time or be able to pledge the Class B Common Stock as collateral. The U.S. Securities and Exchange Commission ("SEC") does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

We operate in a highly competitive market and the size and resources of some of our competitors may allow them to compete more effectively than we can. In addition to competing with other direct-to-consumer apparel companies, we face competition from a range of retailers, many of which have greater financial resources than we do. Competition may result in pricing pressure, reduced profit margins or a reduction in market share, any of which could substantially harm our business and results of operations.

Before deciding to invest in our offerings, prospective investors should read the respective offering circular and pay particular attention to the risk factors contained in that offering circular. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. Each prospective investor should consult their own attorney, business adviser and tax adviser as to legal, business, tax and related matters concerning the information contained herein. Certain information contained on this website constitutes “forward—looking statements,” which can be identified by the use of forward-looking terminology such as “may,” “will,” “should,” “expect,” “anticipate,” “target,” “project,” “estimate,” “intend,” “continue” or “believe,” or the negatives thereof or other variations thereon or comparable terminology. Due to various risks and uncertainties, actual events or results may differ materially from those reflected or contemplated in such forward-looking statements. Certain information contained on this website is based on or derived from information provided by independent third-party sources. HYLETE believes that such information is accurate and that the sources from which it has been obtained are reliable. HYLETE cannot guarantee the accuracy of such information, however, and has not independently verified the assumptions on which such information is based. Past performance is not indicative of future results.Securities offered through WealthForge Securities LLC, Member FINRA/SIPC.

OFFERING STATEMENTS REGARDING THE EQUITY AND DEBT OFFERINGS HAVE BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THE OFFERING STATEMENTS, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENTS. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENTS.

THE OFFERING CIRCULAR THAT IS PART OF THE EQUITY OFFERING STATEMENT IS AT:

HYLETE.com/equity_offering.

THE OFFERING CIRCULAR THAT IS PART OF THE BOND OFFERING STATEMENT IS AT:

HYLETE.com/bond_offering.

YOU SHOULD READ THE OFFERING CIRCULAR FOR THE EQUITY OFFERING AND/OR THE BOND OFFERING BEFORE MAKING ANY INVESTMENT.