We are pleased to announce our Key Performance Highlights for the first quarter of 2017.

(Please note that these are based upon internally prepared financials and subject to adjustment at year end upon independent audit by Moss Adams)


  • Total revenue of $1.9 million, +13% to budget and +31% versus Q1 2016
  • Added 7.7k new customers and repeat rates per customer were 20% higher than prior year
  • HYLETE.com revenue +41% over Q1 2016 with improvements in both conversion and AOV
  • Gross profit margin percentage on target and 280bps higher than Q1 2016
  • Operating expenses under budget and EBITDA $116k better than plan
  • Closing balance sheet cash of $1.3 million and net inventory of $1.3 million
  • Two closings on Start Engine in March for total equity proceeds of over $300k
  • Total commitments through mid April of over $650k; final closing to occur on April 28th.

Thank you for your continued support!

*The unaudited financial information is preliminary and subject to potential adjustments.  Adjustments to this financial information may be identified when a review of historic financial statements has been completed in conjunction with our year-end audit, which could result in significant differences from this preliminary unaudited financial information.